Paul Kalifatidi

paul@paulkalifatidi.com | (608) 358-4160 | paulkalifatidi.com

Summary

Creative producer and writer with a background in editorial storytelling, brand-aligned copywriting, marketing campaigns, visual production, and people leadership. Experienced in translating complex, niche subjects into clear, human-centered content and delivering creative work through structured processes, collaboration, and execution in fast-paced, cross-functional environments.

Core Skills

  • Brand voice development and brand-aligned messaging

  • Campaign production, creative briefing, and launch execution

  • Editorial strategy, storytelling, and information architecture

  • Creative production, project management, and delivery under constraints

  • Stakeholder alignment and cross-functional collaboration

  • Asset management, naming conventions, and content systems

  • Vendor, freelancer, and partner coordination

  • Team leadership, coaching, and mentorship

Professional Experience

Freelance Writer, Photographer & Creative Producer

Paul Kalifatidi Media LLC | 2019 – Present

  • Designed and delivered clear, human-centered editorial and visual content, including stakeholder- and brand-aligned copywriting, for outdoor companies, athletes, and publications

  • Produced and delivered complex creative projects end-to-end, managing concept development, budgeting, scheduling, contracts, logistics, and delivery for editorial, commercial, and marketing campaign work

  • Applied systems thinking to content by developing reusable narrative structures, naming conventions, and asset organization workflows

  • Translated technical and enthusiast-focused topics into accessible, on-brand stories for broad audiences without sacrificing credibility

  • Coordinated with other writers, photographers, editors, athletes, and external partners to align creative goals

  • Executed mixed-deliverable photo and video shoots (stills, short-form video, social-first assets) in studio and remote field environments

  • Delivered assets across platforms and formats with consistent visual identity and documentation

  • Published written and visual work in leading outdoor publications

Program Manager & Head Coach

VITAL Climbing Gym — Bellingham, WA | January 2022 – Present

  • Led youth and adult programming, overseeing strategy, operations, and team management

  • Recruited, trained, scheduled, and mentored instructors, fostering a feedback-driven and collaborative team culture

  • Built scalable systems for staffing, scheduling, registration, and documentation

  • Managed budgets and operations, increasing profit margins while reducing inefficiencies

  • Crafted clear, brand-consistent marketing copy and participant communications

  • Partnered with leadership across locations to align programming standards and best practices

  • Used program data and participant feedback to iterate on pricing, frequency, and structure

Marketing & Communications Manager (Temporary contract)

Whatcom Mountain Bike Coalition — Bellingham, WA | June 2025 – November 2025

  • Lead organizational communications across web, social, and email, maintaining a consistent brand voice, tone, and information hierarchy

  • Design, create, and deliver stills and videos for campaigns, events, and ongoing updates

  • Coordinate and promote Shoot the Trails, the organization’s largest annual fundraiser, including campaign copywriting, brand-aligned visual design, and asset delivery

  • Collaborate cross-functionally to ensure accurate, timely dissemination of information in a rapidly changing environment with many active stakeholders, including logging companies, landowners, and industry partners

  • Maintain and update the organization’s website, improving clarity, navigation, and usability

Tools

Figma · Adobe Lightroom & Photoshop · Asana · Google Workspace · Squarespace · Wix · WordPress

Education

University of Minnesota, Twin Cities

B.S. Conservation Biology

Additional

Conversational fluency in Russian