Hi Zach and Ben, this is very much a draft and note-taking space for an eventual pitch deck. Welcome.

Project Goals: Support Ben by supporting Wolf Tooth and Otso. The goal isn’t hardselling a single product, the goal is clearly aligning the brands with good story telling and people. It is marketing through association, much like Paul’s Radical Rigs project and Ben’s overall media personality.

Ben’s word vomit:

  • I had a brain wave of 3 levels of cyclocross series

  • Cutty

  • National Level

  • World Cup Level. 

  • Travel show to Sardenga (Blue Zones)

  • and lastly for 2027 

  • Ex pro bike racer drops into local cyclocross cultures. 

  • (PNW Cross Crusade, New England Classics, Mid West, Texas cross, etc etc)

Paul’s ambitions:

  • create stellar imagery and stories that can be used for branding, but not throuhg hard selling of a product but rather just builing brand integrity and trust

    • This is largely inspired by Lachlan Morton’s content that enthralled me when I first stepped into cycling; his content with Rapha and how different it was from the rest of the media landscape instantly gave me an affinity for EF Education First and Rapha. Sometimes I still think I should buy a Cannondale. This content worked magic on me.

  • tell interesting stories

    • Ben has a fascinating story that I’d like to help elevate

    • While I don’t think I have a single story of my own to tell, I frequnetly find my voice through travel and meeting people and people like reading my journal entries (this is very much a side hit to the main points above)

  • I have this bizarre luck (perhaps a skill) of finding new business ventures and creative outlets while working on these projects, and am very curious as to where this could go and what it could turn into